Strategy that moves people, stories that move brands forward.
Why Story Media is a strategic marketing and creative partner.
We help brands understand what makes them matter, turn that into a clear marketing strategy, and create the campaigns and creative assets that connect with the right people.
Strategy • Campaigns • Creative • Distribution
How we work.
1. Understand the opportunity
We begin with your business – objectives, audience and opportunities for growth.
2. Define the strategy
We develop the positioning, messages, campaign idea and channel approach.
3. Create the campaign
We turn the strategy into film, photography, graphic design, copy and multi-platform campaign assets.
4. Distribute and evolve
We help coordinate distribution, assess performance and refine the campaign over time.
What we do.
Brand positioning, audience insight, marketing strategy, messaging and strategic advice.
Strategy.
Campaign development, content and channel planning, media coordination, distribution and reporting.
Campaigns & Distribution.
Creative direction, film, photography, graphic design, copywriting, advertising, social, digital and print assets.
Creative.
Strategy brought to life.
Why Story Media combines strategy, campaign development, distribution and creative execution to solve real marketing challenges.
FOCUS ON THE GOOD
What people are saying.
“Why Story Media has played an important role in shaping how True North presents itself to the world. Oli understands our business, our guests and what makes the True North experience so different. His contribution extends well beyond creating outstanding films and imagery. He has helped guide our marketing strategy, develop campaigns and ensure the brand is communicated consistently across every channel. Why Story Media has become a trusted strategic and creative partner to our business.”
— Craig Howson, Founding Director, True North Adventure Cruises
“Over a number of years, we have worked with Why Story Media as cultural advisors and active participants across several storytelling projects.
These have included films about Nowanup Bush University, the Gray family’s return to Country, and seven friends whose relationship began while studying together more than 45 years ago.
Why Story Media takes the time to understand the people, purpose and values behind every story. We have always appreciated Oli’s professional, friendly and unobtrusive approach, and the care he brings to the entire creative process.”
— Simon and Roni Forrest, Cultural Advisors and Storytelling Collaborators
“Working with Why Story Media was an enriching process for our business. The team took the time to understand our objectives, listen to our perspective and establish a clear direction before developing the creative work.
Why Story Media led the process from the initial concept through to final delivery, ensuring our voice was reflected throughout.
The completed assets impressed our team and connected strongly with our clients. More importantly, the strategy and creative process helped us define our business more clearly, communicate with greater authenticity and build confidence with a growing customer base.”
— David Halvorsen, Director, Leasemap
Who we’ve worked with.
